Apply To Be A Shasta Scout’s Revenue Development Manager

Where you’ll work: Remote, Hybrid or Redding, CA

Reports To: Director

Employment Type: Full-Time, Exempt

About Shasta Scout

Shasta Scout is a nonprofit, independent newsroom dedicated to producing rigorous, community-centered journalism for and about Shasta County and the greater North State region. Our innovative online news service strengthens democracy by providing access to trustworthy information in a way that deepens and empowers engagement with the news, our neighbors, and people in power. We investigate issues that matter, amplify underrepresented voices, and foster civic participation by ensuring residents have the information they need to make informed decisions and build a stronger community.

Shasta Scout is an emerging team with three full-time employees and one part-time staffer. We provide news as a service across a rural region of far northern California where many community members currently lack access to trustworthy information. Shasta Scout’s funding comes from a combination of reader donations, grants from news ecosystem funders, collaborations with other organizations and gifts from large donors. This year that revenue is funding a budget of about $450,000 which facilitates publication on our website, via two newsletters and shared on a variety of social media with plans to launch a print edition this year. In all, Shasta Scout currently reaches an audience of about 20,000 each month.

Position Summary

The Revenue Development Manager will play a vital role in sustaining and growing Shasta Scout’s mission-driven journalism. 

In this position, you will work with the executive director to design and operate organizational strategy that creates impact-aligned revenue growth. You will build and grow a variety of revenue initiatives and community partnerships to ensure diverse and sustainable revenue streams. You will also design and support operational and distribution initiatives that strengthen the organization’s long-term financial sustainability. Approximately 85% of the role focuses on revenue generation and development, with the remaining 15% devoted to distribution and operations.

Key Responsibilities

  • Build on strategies that maintain and grow current revenue streams including memberships, large donors, collaborations and grants
  • Develop and implement strategies that lead to the launch of new revenue streams including ads, print publishing, public service announcements and notices
  • Develop and grow relationships with current and potential partners across a variety of funding sectors and geographical locations including those who are local, regional and national
  • Develop and deploy mission-aligned messaging and materials that facilitate strategic communication with partners and potential partners
  • Build and manage a comprehensive database of partners and potential partners across known and anticipated revenue streams
  • Meet monthly revenue goals for existing revenue streams
  • Meet quarterly goals for initiating new development projects 
  • Track and adapt Shasta Scout’s fundraising goals and gap-closing strategy quarterly, in collaboration with the director 

Specifics of revenue responsibilities (85%)

  • Collaborate with the director to cultivate major donors.
  • Identify grant opportunities and support grant proposal development and submission.
  • Collaborate with the director to secure collaboration opportunities including shared reporter roles with other organizations or publications
  • Oversee membership campaigns and fulfillment.
  • Create and maintain sales and sponsorship materials, including policies, rate sheets, partner proposals, contracts and acknowledgment language.
  • Build and manage the sales process with the help of a contracted local sales person. Ensure successful campaign outcomes and renewals to meet metrics.
  • Develop state funding connections and develop a plan to access revenue by meeting public service needs.
  • Research, identify and implement the means to develop and maintain a regular print edition, including dedicated revenue streams and specifics of operational needs. 
  • Research and implement steps needed for Shasta Scout to begin accessing “paper of record” notice revenue.

Specifics of distribution and operations responsibilities (15%)

  • Track and report performance indicators for distribution across all channels including website, newsletters and social media.
  • Work with contracted partners to plan and implement distribution growth initiatives including lead generation ads.
  • Oversee administrative tasks related to revenue, including contracts and metrics.
  • Coordinate with the editorial team as needed for revenue purposes on storytelling or communications materials that highlight impact, such as annual reports, newsletters, and donor communications.
  • Support revenue-related aspects of community engagement initiatives, including events, audience feedback, and special projects.
  • Develop and document systems and processes that improve internal workflows to aid financial sustainability.

Qualifications and Experience

  • Minimum three years of experience in fundraising, development, and/or partnerships, ideally with a nonprofit or mission-driven organization
  • Consultative, partnership-focused solution-oriented style
  • Demonstrated success in relationship-building and securing financial support
  • Excellent written and verbal communication skills; ability to craft compelling messages aligned with a unique organization’s mission and impact
  • Understanding of digital marketing, audience engagement, and community outreach
  • Strong organizational and project management skills, with attention to detail and follow-through
  • Self-motivated, agile and entrepreneurial, with the ability to thrive in a small, evolving collaborative newsroom environment
  • Familiarity with nonprofit journalism or community-based media 
  • Experience using CRM or donor management software (e.g., Airtable, Network for Good, HubSpot, Salesforce) is a plus

Work Environment & Compensation

  • Flexible, primarily remote position with occasional in-person meetings or events in Redding, CA.
  • Competitive salary commensurate with experience, ranging from $70,000 to $90,000.
  • Benefits include a health stipend, paid time off, flexible scheduling,and professional development opportunities. 

How to Apply
Please send your resume and a writing sample showcasing your development communication and approach to annelisepierce@shastascout.org.

Of Note:

We highly value lived experiences and strongly encourage you to apply, even if you don’t believe you meet every one of the qualifications described.

Studies have shown that women, trans and nonbinary individuals and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a less traditional background and we welcome the new insight such a candidate would provide.

About Shasta County:

Shasta Scout serves Shasta County, a rural far northern California community with a population of approximately 180,000 located two and a half hours north of Sacramento and an hour south of the Oregon border. The area is of significant environmental importance to California. In addition to our numerous beautiful public lands and forests, several culturally, economically and ecologically important rivers flow through our region, which is also home to Shasta Dam, the keystone of the Central Valley Project.

Shasta County is also home to a dense Indigenous community including multiple tribes, several of which are federally unrecognized. Some of these, particularly the Winnemem Wintu and Pit River Tribes, are engaged in high-profile resistance movements against development projects that threaten their tribal cultures and ancestral lands.  

Demographically, Shasta County is predominantly white and conservative. We’re a hotspot for movements hoping to secede from the state of California including and for for militia-connected political activism. Bethel Church, an international megachurch with local and national political influence — and a penchant for political activism — is one of the largest employees in our region.

Our community also faces many health challenges, including poverty, a lack of affordable housing, and the highest suicide rate in the state.