Gallery: Downtown Redding hosts fourth annual Hispanic Heritage Month celebration
Red Bluff-based entrepreneur Araceli Gutierrez collaborated with Viva Downtown to bring the celebration of Hispanic Heritage Month to Redding.
Market Street was filled with the smell of carne asada, music from Tamborazo Rancho Alegre, and painted skull faces for Redding’s fourth annual Hispanic Heritage celebration on Friday.
Inspired by Tehama County’s celebration, which was spearheaded by Red Bluff Mayor J.R. Gonzalez, entrepreneur Araceli Gutierrez has connected with Shasta leaders to bring Hispanic culture to the spotlight in Redding for the last four years.
The event was supported by Viva Downtown, a nonprofit organization dedicated to enhancing the cultural and economic development of downtown Redding.
The heart of the celebration honored unity in diversity and strength in culture. Featuring local businesses Antojitos de Los Buenos and Corning Ballet Folklorico, the event highlighted the many areas of culture that Latinos and Hispanics contribute to locally. .
Gutierrez said her main hope was for the community to “come out and learn about our cultures and traditions.”
“Our voices are here, we’re also leaders, ” Gutierrez said. “We contribute to the economy.”
See more photos from the event below.
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Props to Viva Downtown and Madam Gutierrez’ organization. We moved here in 1982 has been a dormant void for almost the entire time. Doing away with the Downtown Mall has revitalized downtown, with the Market, the entertainment zone and functions like this leading the way.
Selah
Thank you, Brenda.
Great pictures capturing the heart of the event.
I want to thank you for covering our event.
Everything turned out amazing and as expected.
I can’t wait for 2027 see what will bring next. We try to make things different every year. We appreciate everyone’s support.
Seems that the U.S. is the only country in the Americas where it is celebrated the so-called “Hispanic Heritage Month.”
You travel to any country in Central or South America and you may realize that celebrations like that DO NOT exist or even be considered for a public event.
BTW, people of “Hispanic Heritage” in the Americas speak CASTILIAN, not “Spanish” (wrong labeling since in the Kingdom of Spain many dialects are spoken, such as Catalan, Galician, Basque, Aranese, etc).
Way to rain on the parade there.
Great food, live music, people having fun…well except the guy being mounted by the Hulk in a leotard. Is that Chris Kelstrom? Who would consent to that?
It looks… non-consuelo.
So, don’t go or participate. You probably won’t be missed.
Selah