McConnell Foundation wants to create a new story at Moores’ Flour Mill building
The Redding-based foundation purchased the building a few years ago. Work has started on improvements to the facility, which will soon be available for lease.
After more than 50 years, the Moores’ Flour Mill has officially left its iconic downtown Redding location.
The local business, which sells grains, pasta, spices and flour, among other items, owned the building for almost 50 years. The owner, Bob Moore Jr., sold the building in 2022 to the McConnell Foundation, an independent foundation that awards grants to nonprofits, public education and government entities. The foundation said the purchase was part of its “10-year commitment to community vitality” in a recent press release.
After purchasing the building, the foundation leased it back to Moore while his business established a new facility off Airport Road. Moore officially closed the downtown location at the beginning of this year and handed over the keys to the foundation earlier this summer, a move the foundation described as “both bittersweet and exciting.”
The foundation plans to keep the iconic name design sign on the east side of the building. But they will make several changes and improvements to the overall property, including demolishing the building’s attached metal structure, installing perimeter fencing and painting the exterior.
Potential plans call for utilizing both the indoor and outdoor areas for food and drink sales as well as specialty retail.
“Moores’ took something as common as flour and created a successful company,” McConnell Foundation President and CEO John Mancasola said in the press release. “The Foundation hopes that with an enterprising spirit, and the nostalgic air and history of the space, we can create something with a story around it for the next 50 years.”
The foundation hasn’t decided on the purpose of the site, and a tenant or operator has not yet been identified. Questions about the property can be directed to Janice Cunningham at Cox Real Estate Consultants at 530-245-4600.
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You asked for our input.
So, based on early Redding’s historic development with the railroad arrival, and location requirements to the train for original downtown Redding commerce needs to transport their people and goods.
As I had remarked in another feed, this was an historic era of new settlement. Imagine now, the restoration of the building to an earliest use; showing Moore’s Flour Mill, as a “working” mill, using the flour to make breads, pies, pastries, to eat in the inside/outside dining area or packaged for sales of sandwiches, pies or pastries, at an attractive price. Open individual and scheduled Tours could be scheduled for public and school field trips, to show the working milling process, start with delivery of raw product, i.e. wheat, etc., the grinding into flour, and used to make into product!
Also, the commercial distribution and shipping side would show the connection to the railroad sending product to local towns, or the larger city demand. The importance of the horse and local traffic distribution by commercial and residential shoppers in the day… Tie in the product distribution demand with “Old” Shasta and the local mining industry workers for gold and Copper, among other minerals.
Sincerely,
Vince Neidlinger
Redding
Perfect location for a school of art, music or a certified trade school. Whoever inhabits the former flour mill might need to insulate from the sound of trains 24/7.
Very Cool! Thanks, Madison, for the info.